I work full-time on the startup called Underdog, which offers a service that ensures that you always have fresh underwear in the morning. In addition, we do our best to make our environmental waste as minimal as possible by recycling old underwear and clothing from our customers for free. I believe firmly in a service economy, in which people are freed from chores by software so they have more time to experience new things or work more efficiently. Over the years I have picked up more and more skills in marketing, programming, advertising and entrepreneurship and am now basically a jack of all trades. This comes in handy to get an idea up and running with as minimal recourses as possible. Moreover, I have a BA in Media Studies and a MA in Media & Business, which offered me more insights into the media industry and its challenges, but also how creative disruption could provide new opportunities for the future.